Privacy Policy

01 About Us

Oval & Wick is operated by WM OVAL LIMITED, a company registered in the United Kingdom. We are an online retailer of home fragrance products, including soy wax candles, wax melts, room and linen sprays, and reed diffusers. Customers can browse our collection and place orders online for delivery within the United Kingdom.

For the purposes of applicable data protection legislation, WM OVAL LIMITED is responsible for the personal information collected through this website, where it acts as the data controller.

02 Information We Collect

We collect only the information reasonably needed to operate our online shop, process orders and respond to customer enquiries. Depending on how you use our website, this may include:

• Contact details: your name, email address, telephone number and delivery address.
• Order details: products purchased, quantities, order reference, order value, delivery preferences and relevant correspondence.
• Payment-related information: transaction references, payment status and limited payment details made available to us by our payment service providers. Full card details are generally handled by the relevant payment provider rather than stored directly by us.
• Website usage information: browser type, device information, approximate location derived from technical data, pages visited and interactions with our website, where collected through necessary website functions or permitted technologies.
• Customer communications: information you provide when contacting us about a product, order, delivery or other enquiry.

You may browse publicly available product pages without creating an account. If you choose not to provide information required to complete an order, we may be unable to process or deliver that order.

03 How We Use Your Information

We use personal information for the following purposes:

• To accept, confirm and fulfil your orders.
• To arrange delivery and provide order-related updates.
• To respond to questions about products, payments, delivery or returns.
• To maintain order records, accounts and appropriate business documentation.
• To help maintain website functionality, prevent unauthorised activity and improve the shopping experience.
• To meet applicable legal, tax, accounting and regulatory obligations.
• To send optional marketing communications only where we have an appropriate lawful basis and, where required, your consent.

We process personal information only where an appropriate lawful basis applies. Depending on the circumstances, this may include performing a contract with you, complying with a legal obligation, pursuing legitimate business interests or obtaining your consent.

If you receive marketing emails, you can unsubscribe using the link provided in the message or contact us directly. We will action a valid marketing opt-out within 5 business days.

04 Orders and Delivery

When you place an order, we use the information you provide to confirm the purchase, prepare the selected products, arrange delivery and contact you if an order detail needs clarification.

Your name, delivery address and relevant delivery instructions may be shared with the delivery provider responsible for transporting your order. Payment information may be processed by the payment provider selected at checkout.

We retain order communications and transaction records for as long as reasonably necessary to manage the order, address enquiries and meet applicable record-keeping requirements. Returns, refunds and delivery arrangements are explained in the relevant policies on our website.

05 Cookies and Website Technologies

Our website may use cookies and similar technologies to support essential functions, remember shopping basket contents, maintain website security and understand website performance.

Strictly necessary cookies may be used where required to provide a service you have requested or to operate the website. Non-essential analytics or advertising cookies will be used only where the applicable consent requirements have been met.

Where a cookie consent tool is available, you can use it to review or adjust your preferences. You can also manage cookies through your browser settings. Blocking certain cookies may affect shopping basket or checkout functionality.

Cookie retention periods depend on the cookie’s purpose and whether it is a session or persistent cookie. The duration of each cookie should be available through our cookie settings or relevant website information.

06 When Information Is Shared

We do not sell your personal information. We may share relevant information with trusted organisations only where necessary for legitimate business operations or where required by law, including:

• Payment service providers to process and confirm transactions.
• Delivery and fulfilment providers to prepare and deliver orders.
• Website hosting, maintenance and technical service providers.
• Professional advisers or public authorities where disclosure is required by law or reasonably necessary to establish, exercise or defend legal claims.

Service providers are expected to handle personal information appropriately and only for authorised purposes. Where information is transferred outside the United Kingdom, we will take steps required by applicable data protection law to provide an appropriate level of protection.

07 How We Protect Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration or disclosure. These measures may include access controls, secure connections, software updates and the use of reputable service providers.

No method of transmitting or storing information can be guaranteed to be completely secure. We regularly review our arrangements and take reasonable steps to maintain the confidentiality and integrity of the information we hold.

08 How Long We Keep Information

We keep personal information only for as long as reasonably needed for the purposes described in this policy, including order administration, customer service, legal compliance and the establishment or defence of claims.

• Customer enquiries: normally up to 24 months after the enquiry is closed, unless a longer period is needed to resolve an ongoing matter.
• Order and transaction records: generally up to 6 years after the end of the relevant financial year where required for applicable UK tax, accounting or business record obligations.
• Marketing preferences: retained while needed to manage your subscription and opt-out status. A minimal suppression record may be retained to respect your request not to receive further marketing.
• Website and security logs: normally up to 12 months, unless a longer period is reasonably required for security or technical investigations.
• Cookie data: retained according to the lifespan of the relevant cookie and your consent preferences.

These periods are standard retention guidelines, not guarantees that every record will be kept for the full period. We may delete or anonymise information sooner where it is no longer required, or retain it longer where the law requires or permits us to do so.

09 Your Privacy Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of personal information where the relevant legal conditions are met.
• Ask us to restrict certain processing or object to processing based on legitimate interests.
• Request a copy of certain information in a portable format where the right applies.
• Withdraw consent where processing relies on your consent. This does not affect processing carried out before withdrawal.
• Object at any time to the use of your personal information for direct marketing.

To exercise a right, contact us using the details below. We will normally respond within one calendar month of receiving your request and any information reasonably needed to verify it. Where a request is complex or multiple requests have been made, the law may allow an extension; if so, we will notify you within the initial month.

Some information may need to be retained to meet legal obligations or establish, exercise or defend legal claims. We will explain any applicable limitation when responding to your request.

If you are dissatisfied with how we handle your information, you may raise your concern with the UK Information Commissioner’s Office (ICO) through its official website: ico.org.uk.

10 External Websites

Our website may contain links to third-party websites or services. Those websites operate under their own privacy practices, which we do not control. We recommend reviewing their privacy information before providing personal details or using their services.

This policy applies to information collected through the Oval & Wick website and does not cover independent third-party websites.

11 Changes to This Policy

We may update this Privacy Policy when our website, business practices or legal obligations change. The revised version will be published on this page and will take effect immediately upon publication, unless a different effective date is expressly stated.

We encourage you to review this page periodically so you remain informed about how your information is handled.

12 Contact Us

If you have a question about this Privacy Policy, wish to exercise your privacy rights or need further information about how your information is used, please contact us using the details below.